Saturday, February 12, 2011

Idiot-proof consumer protection

Occasionally in my fictitious private detective office I come across some exceptionally bad advertising for exceptionally mediocre products or services.  The mere fact that these ads exist tell me there's a market for things that either aren't special or are especially egregious.  So, either advertising companies don't give a shit about their clients and will peddle their crap, or the clients don't give a shit about ad-coms and will blatantly ask them to conspire in absolute bollocks.

Found this one at 1000words.com.  There are two possible and worrisome implications in this ad. 
1. If you fuck up getting the perfect engagement ring your fiancee will justifiably murder you in your sleep, and is legally sanctioned to do so by a jewellry company. 
2. Once you propose to a woman you automatically and legally forfeit any rights to make future decisions.
Nice message, assholes.










Jesus, it's like the client slept with the ad company's wife or something.  "See, client, instead of the letter 'u' we've drawn a cum dribbling penis mouse with a cable coming out of the wrong end.  Hey, wouldn't it be ironic if the 'u' actually meant 'you'?  As in your cock spoonting love gravy all over my wife's whorish face?  Hahaha, but it's totally not that."









The Extenze ad campaigns have been going on for years in the US.  For you local readers, Extenze is a herbal supplement product that probably won't kill you, but also will never do what it less-than-subtly hints it can: make your penis bigger.  Because that's not how penis size works, okay?  Some organs can become enlarged due to chemicals - think alcohol and livers - but the only way this crap is going to change the size of your cock is by crushing it up, injecting it into your member, and hoping for an allergic reaction.




Watch medical science take a huge step backwards as HeadOn tries to convince you how stupid you are.  "My head hurts, so rubbing a combination of wax and menthol will cure the pain." There's a reason why actual, skin absorbed nerve agents aren't sold over the counter or online.  Something about terrorists, I think.  Instead you get 'chapstick for your head.'






How fucking baffling yet awesome is this ad from Tennessee, US?  As anyone who harbours an ounce of skepticism knows, any product name that ends in 'something-thousand' is either a new model of Terminator or a fake-science quack machine.  In this case it's a horrifyingly named 'spinal decompression' device designed for chiropractors to print money treat back pain 86% better than other uncited stuff.

Obviously the ad company contracted by the Tenessee Spine & Nerve Institute ('institute' being the default name for any bogus science facility) had even less idea than you or me as to what exactly the 'Doctor-Ex 9000' looked like so they went with the next best thing.

Squirrels.  With.  Light-sabres.

















Hahahahahahahahahahahaha!
*breath*
Hahahahahahahahahahahaha!
*breath*
Hahahahahahahahahahahaha!










Bear attack?  No problem, we got a kit for that.  Includes space blankets, a whistle, things for starting fires and hopefully things to stop bleeding.  Oh, and see that little pistol in the middle?  That's actually a Smith & Wesson .500 magnum revolver, which fires 12.7mm wide bullets.  It will easily kill a bear, or yourself if you can't take the mauling-related pain inherent in pissing off a giant carnivore in its natural habitat.

The best bit is the 'Bear Attacks of the Century' survival guide, which I guess starts off with helpful tips like '#1: Don't get attacked by a bear!' or '#4: Do a 3 mile sweep of the campsite and kill all bears!', then devotes the rest of the pamphlet to a selection of graphically sickening coroner reports.

I haven't been up against a grizzly bear before - as is apparent by the fact I'm typing this with intact fingers - but I'm pretty sure they don't fuck around when it comes to attacking people.  This is bad news if you keep your Bear Kit beside the First Aid box in the boot of your car.  Also, given that said box contains a fully loaded version of the most powerful handgun in the world, you would kinda hope it has some sort of child-resistant lock on it.

Full disclosure: I'm a smoker and a handgun owner, so making a health ad using cigarettes to form a pistol and then citing arbitrary figures about crime is a great way to piss me off twice, you ignorant fucks.  Everyone knows I learnt my lesson last August and hardly ever get cigarettes and compact firearms confused nowadays.








Okay, let's end on something especially tasteless and useless.  Bad enough that you think a half-naked, 3rd trimester model is the way to go for this campaign, creepy ad-people, but why the fuck do you think there's a market for non-alcoholic beer?  What's next?  Semenesque chupa chups?  Vaginal mucus membrane cordial?  Tequila that makes me feel less confident around chicks?

Ersatz beer is a terrible idea.  You'd have better luck selling trashy, golden bikini tops to pregnant wome- oh.

Friday, February 11, 2011

LP or not LP? That is the question...

Okay, one last foray into LP Cover lover world.  This time I promise not to persecute any more horrific Christian albums.  Though, to their credit, at least Christian record producers deal with a product that lends itself well to a purely audio medium.  Christians talk and sing a lot about their God, a god who, when you get down to it, can't be seen or recorded.  So when you put a religious record on you can be assured that you're not seeing Him not appear and hence their is no visual regret.

Occultist and magic people face a constant problem in that regard.  It's not easy to translate the spectacle of summoning demons and performing magic into pure sound.  You must either need highly explicit commentary or very suggestive noises for the audience to be convinced that something magical has actually happened.

Which is why this makes no sense:

Stage magic only works in one medium, that's why its practioners are sometimes called illusionists and never called auralists.
"Yes, ladies and gentlemen, I have just sawn my assistant in half, but now she is rejoined, completely unharmed!"
All I can picture is a sad old man in the twilight of his career, sitting by a microphone while sawing a piece of wood then speaking in a bad falsetto as his own assistant.

At least with this next example the magic is in the actual LP itself - a plastic record that plays a different story each time.

Unfortunately, it was just 256 variations of the same theme - some hideously deformed, red-headed kid constantly trying to elude his caped molestor.


Cold War propoganda utilised every medium it could to convince those dirty commies that the US held the technological edge.
NORAD was so fucking powerful and precise it could even track and record imaginary Western symbols of capitalism.  Hah!  No presents for you, Russia!



I can't even begin to describe the logistical nightmare involved in recording a fantasy tea party underwater.  Once again, an insurmountable visual translation, unless you consider 48 minutes of bubbly noises performance art.


"Hello, son, welcome to the studio.  It's Richard, right?"
"Yessir, but you can call me Dick."
"Dick?  Dick Wead?"
"That's right, sir."
"Dick Wead the... pianist?"
"Correct."
"And this is not a comedy album?"



This is the recording of a woman being attacked by a rape ghost.  Fortunately her apparition alarm has alerted her to the imminent threat.



The French never do anything by halves.  Whether it be making love, fine wine, or surrendering to Nazis, they throw their hearts and souls into each project.  Here they tackle the sensitive subject of alcoholic depression, as depicted by a miserable hobo using a trash lid as a plate and a bin as a toilet.



"Italian style" is old slang for "violent sexual ambush".  Seriously, how could anyone sleep while that freak is staring at them with those rapey eyes?


This is actually a scientific report recorded at the 1967 Aryan Clone Army Labs.  Blue overalls denote urban pacification specialists, green is for counter-intelligence, while the brown-dressed kids will keep the incinerators stoked.


Fuck you, France, you just don't give a shit about anything, do you?

Sex Detective vs Developmental morality

I have a bit of a rep for taking cheap shots, over-simplifying issues, expressing obvious biases and being a cunt, but I have my bad points too.  Like most breathing humans, I'm largely the result of a lifetime of successes and failures, both of which have imparted knowledge vital to my development as a person.  A lot of that stuff occurs in childhood, things like don't put a fork in a power point, don't put bees in your mouth, and don't tease carnivores that are bigger than you.  The only argument I have against evolution is that I somehow survived these things before the age of three.  My parents are beautiful and wickedly cool people, but they weren't big on supervision, opting to let nature teach their son how the world really works.

So I come from that old school where life lessons started early and painfully.  Nowadays parents don't have to take such a natural slection approach to the development of their offspring.  Child psychology is big business, and it is everywhere.  Oh, and full disclosure: I've never had kids and know fuck all about them: what they watch on TV, what they wear, how good they are at field-stripping a gun, or even which brand of beer they prefer.  But I do know all about bullshit (plus some Developmental Psych at Uni), which is why I loved watching these brief clips from Dr Randall Hyde, PhD.


Despite being a natural master of the awkward pause, Randy here has a lot to say in a small amount of time.  Whether your kid decides to be an explorer or a shotgun weilding hermit (both of which sound pretty cool to me), he's adamant that confidence comes from within, and he's absolutely right.  Do you have any idea how much confidence it takes to call up a restaurant and convince them to give your 4 year old daughter food poisoning?  A fucking lot, I reckon.  Thankfully the kid noticed the uncooked meat, and hence passed that particular survival test.  That was the lesson, wasn't it?


For fuck's sake, Randy, look at the bloody camera while you're talking!

Anyway, morality, very important for children.  Apparently.  Values, honesty, principles and loyalty, that's the ticket.  Teaching kids right from wrong is essential, and you can supposedly do it by giving them more and more committments.  I had heaps of committments as a young child, but the biggest one of all, the one which I constantly tried to prioritise, was not geting caught.  I once got whipped with a riding crop (even though we didn't have any horses - what the fuck, parents?) for very nearly killing my brother with a rock.  That day I learned a valuable lesson - I would never be a successful serial killer, so I might as well focus on other forms of skullduggery.  All kids know about honesty, but most of us weren't big fans of it because it directly interfered with being a kid.  Think back to your most memorable and exciting days in childhood - the real adventures that stick in your mind and make you laugh: were you being diligently honest at the time?  Or were you fucking around and up to no good?  Thought so.  Kids don't become honest by being told about it, they choose to be honest when it suits them, just like with lying.  And even then the little shits probably have an agenda.

Lying
I'm a big believer in lying - not as a practice per se, but as an essential human behaviour.  We learn to do it by age 3, and we simply get better at it as we grow.  And there are three very important reasons why we must know how to lie.

1. Gain
Whether it's cheating on your taxes, stealing wifi access, defaming an enemy or just hiding a surprise party, lying is a great (if morally inconvenient) way to get shit done.  It's like a super-power that allows you to bend reality to your will.  And fortunately most adult humans have a built-in justification machine that helps mitigate any guilt involved.  We even lie to ourselves when necessary just to make sense of the world.

2. Fear
Would you lie to protect someone you love?  I'm guessing yes, especially if it was a child.  Would you lie to keep someone happy?  Sure, people who have affairs do this all the time, so do people hiding terminal illness or crippling addictions.  And, of course, we all lie/embellish/omit to avoid punishment if we're confident we can get away with it.

3. Detection
This is more of a side-effect from lying, but it is incredibly useful.  See, most people aren't very good at picking lies in others because, on average, we're all pretty much equal at doing it.  Even psychologists, police, lawyers and judges can only pick lies 50% of the time (ie: no better than chance).  However, there is a minority of personality types that excel at deception detection - secret agents, professional conmen, and junkies.  These people lie for a living, all the time, it's how they survive and it is their primary motivation in life.  Such people (despite, or because of, their clearly amoral attitudes) can naturally detect deceit more than 80% of the time because their lifestyle depends on it.  Deceit, and hence deceit-spotting, becomes a hardwired skill, a specialised instinct.  And like all knowledge and survival skills, that ability never goes away.

Coolest.  Liars.  Ever.


Honesty
Honesty as a principle or value has its place, but I don't agree that it defines a person's 'good' or 'bad' character.  I don't think the important issue is that kids should be generally honest, it's all about who they are honest to.  Obviously it helps the whole family if kids are honest to their parents and invested relatives, but it can be disastrous if a kid is alone at home and tells the stranger on the other end of the phone that mum and dad are out for the next few hours.  It is okay to lie to bad people, to deter or counter a threat, because doing so serves a greater, protective good.  See, it's about purity of purpose, not purity of the act itself.


The truth shall set you free.  Unless it's a signed confession.
Then not so much.

And here's a paradox for you.  Ever lied to keep an oath, a promise?  Sure.  An oath is completely different to being honest.  An oath dictates behavioural parameters and specific actions, some of which may actually require deceit to accomplish ("Promise not to tell anyone about my rash!").  Unless it's an oath to always be honest.  Then you're screwed.

So, as unqualified as I am to argue this, I don't believe the ultimate goal is to teach kids honesty - largely because they already know that there's a difference between real and fake.  No, the real skill you need to impart to them is the importance of discretion.  The world is full of earnestly honest people, many of whom live shitty, guillible lives as a result.  One figure you may have heard about in Christian mythology is Jesus Christ.  Very honest guy, by all accounts.  You remember him, he's the guy who told the truth like all the time and got his ass nailed to a piece of wood as a result.  That was the lesson, wasn't it?

Don't worry, though, he's learned from his mistakes.